Episode 426 - What's Jason Pantana Up To?
Empowering Real Estate Professionals: Jason Pantana's Blueprint for Success
The primary point of this episode centers on the transformative impact of artificial intelligence on real estate marketing, as articulated through the insights of Jason Pantana. Bill Risser, the host, offers a comprehensive overview of Jason's contributions to the field, highlighting his role in equipping agents and entrepreneurs with the tools necessary to navigate the evolving landscape of digital marketing. The discussion emphasizes the significance of Jason's AI Marketing Academy, which is designed to streamline marketing efforts through actionable training and innovative strategies. Furthermore, the episode recounts Jason's extensive background with Tom Ferry International, underscoring his influence in shaping marketing practices within the real estate sector. As we delve into this discourse, we aim to illuminate the essential strategies that enable real estate professionals to leverage AI effectively, ensuring they remain competitive in an increasingly digital marketplace.
Bill Risser's latest monologue serves as a profound exploration of the intersection between real estate marketing and the burgeoning field of artificial intelligence, featuring the influential figure Jason Pantana. Risser, a seasoned veteran in the real estate industry, draws upon his extensive experience to articulate the transformative potential of AI in reshaping how real estate professionals engage with their clients and market their services. Through his personal anecdotes and observations from various Tom Ferry events, Risser paints a vivid picture of Pantana's impact on the industry, emphasizing the shift from traditional marketing approaches to more innovative, technology-driven strategies that resonate with today’s consumers.
The episode delves deeply into the methodologies that Pantana has developed as part of his role with Tom Ferry International, where he has been instrumental in guiding agents to rethink their digital presence and embrace AI as a powerful marketing ally. Risser highlights the importance of Pantana’s YouTube channel, which serves as a treasure trove of information ranging from SEO tactics to the latest AI tools, thereby equipping agents with the knowledge necessary to navigate the complexities of modern marketing. Furthermore, Risser discusses the AI Marketing Academy, a pioneering initiative designed to arm agents with practical skills and resources to leverage AI effectively, transforming it from a mere buzzword into a tangible business advantage.
Ultimately, this episode is a clarion call for real estate professionals to adapt and thrive in an era dominated by technological advancement. Risser’s narrative underscores the urgency of embracing innovative marketing techniques that not only enhance operational efficiency but also elevate the client experience. By sharing Pantana's insights and strategies, Risser provides a roadmap for agents seeking to elevate their marketing prowess and establish themselves as thought leaders in the real estate domain, thereby ensuring their sustained success in a competitive landscape where adaptability and foresight are paramount.
Takeaways:
- Bill Risser, the host of the Real Estate Sessions podcast, has nearly 25 years of experience in real estate, and he enjoys sharing the stories of industry leaders.
- In episode 426, Bill discusses the significant impact of AI and digital marketing strategies on the real estate sector, emphasizing Jason Pantana's contributions.
- Jason Pantana's YouTube channel serves as a valuable resource for real estate professionals seeking to enhance their marketing skills through AI tools and strategies.
- The AI Marketing Academy introduced by Jason Pantana provides agents and entrepreneurs with essential training, workflows, and automation strategies to optimize their marketing efforts.
- Bill highlights the importance of evolving marketing techniques in light of AI advancements, urging real estate professionals to adapt to stay competitive.
- The podcast encourages listeners to subscribe to Jason Pantana's YouTube channel and explore the AI Marketing Academy for transformative marketing education.
00:00 - Untitled
00:27 - Introducing New Guests and Perspectives
00:35 - Exploring AI and Marketing in Real Estate
01:58 - Introduction to AI in Marketing
03:47 - Transformative Education in Marketing
03:59 - The Impact of AI on Real Estate Marketing
You're listening to the Real Estate Sessions and I'm your host, Bill Risser. With nearly 25 years in the real estate business, I love to interview industry leaders, up and comers and really anyone with a story to tell.It's the stories that led my guests to a career in the real estate world that drives me in my 10th year and over 400 episodes of the podcast. And now I hope you enjoy the next journey. Hey everybody. Welcome to the Real Estate Sessions and episode 426.And as always, always, thank you so much for tuning in and thank you so much for telling a friend. Today we're heading into the world of marketing, AI and digital strategy with someone who's been making serious waves.We're going to find out what's up with Jason Pantana. Now, I don't have an interview scheduled with Jason.Instead, I just want to share with you some of the things I've been able to experience firsthand with some of the Tom Ferry events that I've been attending. Now, some of you remember that Jason was a guest on the Real Estate Sessions back on January 18, 2022.It was episode 305 and Sean Carpenter recommended I connect with Jason. As usual, Sean was spot on. I put the link to the episode in the show notes.It's worth checking out for a look at how Jason got started in the real estate world. A fascinating story so many of you know, of Jason's long standing role with Tom Ferry International.I mean, he, you know, it really gives him a unique platform. He's not just teaching, he's really shaping the future of real estate marketing.From national seminars to co hosting webinars with Tom himself, Jason's influence runs deep. He's helping agents become trusted advisors, not just sales reps. And just to let you know, Jason's more than just a coach, right?He's a marketing powerhouse. As part of Tom Ferry International, he's helped thousands of agents rethink how they show up online.His approach is clear, actionable and always ahead of the curve. Whether it's SEO, social media, video, and now AI, Jason's got a way of making it all click.It might have been three years ago that Tom said to Jason, look, I need you to really pay attention to what's going on in AI and real estate. He said, I gotta have somebody who's gonna care of that and work it.And so instead of the more traditional marketing that Jason was doing and helping out with Google business and all things Google, he dove head first into the world of AI. And look, if you haven't checked out his YouTube channel yet, you must subscribe. You must hit the bell.You want to be notified when he puts up another video, but you, if you're not there, you're missing out. He's got over 14,000 subscribers, I think nearly 300 videos, and it's a masterclass in digital marketing.He covers everything from Google business profiles to obviously now AI tools like ChatGPT, Gemini, and many more. His weekly series this week in marketing is a must watch for staying current and competitive.I think I've told no, no fewer than a hundred people when they were talking about marketing and we're talking about AI. Go subscribe to his YouTube channel. And the most recent journey for Jason is the AI Marketing Academy. This is where things really get exciting.The Marketing Academy is designed to help agents and entrepreneurs leverage AI to streamline their marketing. We're talking monthly labs, toolkits. What else? Training that turns AI from a buzzword into a business advantage.If you become a member, you get access to workflows, prompts, and automation strategies that save time, boost impact. Look, it's not just Siri, it's execution. And I'm not just skipping past the word prompts.I mean the prompts that Jason prepares and brings to his trainings. And it's unbelievable to see how complex they are and how specific.Instead of trying to create it yourself and go through iteration after iteration after iteration, Jason's putting that together for you as part of the academy. Just fantastic stuff. So I'm going to wrap this up. We'll keep this short. I think Jason's the kind of educator who doesn't just teach. He transforms.Whether you're just starting out or looking to level up, his resources are built to help you market smarter, not harder. And in a world where AI is changing the game, Jason's making sure real estate pros don't get left behind.I'm telling you, folks, sign up for the YouTube channel. Go check out the AI Marketing Academy. So thanks for tuning in to episode 426 of the Real Estate Sessions.If you enjoyed this episode, share it with a colleague. Subscribe, let us know what topics you want to hear next. And until next time, cheers. Thank you for listening to the Real Estate Sessions.Please head over to ratethispodcast.com recessions to leave a review or a rating and subscribe to the Real Estate Sessions podcast at your favorite podcast listening app.
